As a plastic surgeon, it is important to have a good impression with your marketing. After all, the very essence of your job is to help others make themselves look better. So, in that regards it is vital that you obtain high rankings in the search engines so you can leave the best impression on your future clients.
If you look at how people search you will see that the top three results for any search term receives the most clicks to their website. After the third position it is safe to say that you are pretty much hidden online, and that means your customers honestly don’t know who you are. Plainly put if your customers can’t find you then you can possibly hope to grow your business.
Can you do this yourself?
Do you think you could do your own SEO (search engine optimization) work for your website while maintaining a practice? Or do you think you could hire someone off the street to do that job without prior expertise and demonstrated ability? Clearly, there are many who claim who can get you to the top position in Google, Yahoo, and Bing, but very few seem to be able to do it consistently.
As well there are many more search engines then you may imagine. Obtaining top listings in some of the lesser known places on the Internet can achieve great results with minimal effort. For instance, did you know if you published a series of Kindle books that you could then leverage that authority to help you be seen as more of an authority in your town, or even in your country?
How can you help others online?
There are many confusing questions and answers that can be found online through various message boards. Setting people straight with no hope of being paid but rather just acting as if you are helping those who are in need would go a long way to market your business to those you may have never considered. Using YouTube can be a great marketing and education tool if properly put into place, and by obtaining top rankings in YouTube you can easily get more traffic to your website and more clients come to you as a result.
You may think of iTunes as just a place where people go to download movies, books, and music, but this one resource can be leveraged to deliver free podcasts which can also help you spread your message. Again that is also considered a search engine and as such can be a crucial part of your overall marketing plan.
Now, when these so called plastic surgery SEO professionals try to help you they may use tactics that could end up hurting your business online for years to come. Choosing a company that will seek to help you while keeping any long term after effects to a minimum is vital. Unfortunately if the search engines feel you are trying to manipulate the rankings artificially your company may be punished as a result.
Each business is unique in that you may specialize in certain procedures or serve only a small town or an area of the world. Because each business is unique the cost of each campaign is going to vary from customer to customer. Sitting down and mapping out an extensive plan of action is advisable with anyone you decide to go with. After all of the details have been worked out then you can get a feel for how things are going to proceed and what tactics are going to be used.
What to look out for when hiring someone?
Now as a business owner it is most certainly your responsibility to keep track of how your company is represented to the world. There may be very strict guidelines and regulations that govern your practice where you live, if so then who ever performs your plastic surgery SEO for your business should be aware of these restrictions.
Perhaps you are currently paying for paid traffic on some of the popular search engines? Do you know if you are getting the best ROI for your money? You see SEO and paid traffic kind of go hand in hand. Giving your website analytics over to anyone you hire could help you shave a lot of money off of advertising dollars you are wasting on ineffective keywords.
The simple fact of the matter is that without the proper help of someone who is knowledgeable and experienced you are most certainly losing money. Only the most professional SEO’s would seek to lower your costs of advertising at every possible turn. Don’t consider advertising as an expense, even though your accountant might, but rather see it as just as another way you can help people become better versions of themselves.
Furthermore, if you know someone who can do this job very well then that person may have ideas on how to generate money for your practice without causing too much bother or extra time. There are always new products being developed each day and with some brainstorming a passive income could be discovered and that could tremendously aid in generating revenue for your practice.
Going forward one of your best assets you can hire is someone who is Internet savvy and understands all of the ways this communication device can be used to generate income as well as advertise a business.